Saturday, November 30, 2019

The Satire In Voltaires Candide Essays - English-language Films

The satire in Voltaire's Candide Annonymous The book The Scarlet Letter is all about symbolism. People and objects are symbolic of events and thoughts. Throughout the course of the book, Nathaniel Hawthorne uses Hester, Pearl, and Arthur Dimmesdale to signify Puritanic and Romantic philosophies. Hester Prynne, through the eyes of the Puritans, is an extreme sinner; she has gone against the Puritan ways, committing adultery. For this irrevocably harsh sin, she must wear a symbol of shame for the rest of her life. However, the Romantic philosophies of Hawthorne put down the Puritanic beliefs. She is a beautiful, young woman who has sinned, but is forgiven. Hawthorne portrays Hester as divine maternity and she can do no wrong. Not only Hester, but the physical scarlet letter, a Puritanical sign of disownment, is shown through the author's tone and diction as a beautiful, gold and colorful piece. Pearl, Hester's child, is portrayed Puritanically, as a child of sin who should be treated as such, ugly, evil, and shamed. The reader more evidently notices that Hawthorne carefully, and sometimes not subtly at all, places Pearl above the rest. She wears colorful clothes, is extremely smart, pretty, and nice. More often than not, she shows her intelligence and free thought, a trait of the Romantics. One of Pearl's favorite activities is playing with flowers and trees. (The reader will recall that anything affiliated with the forest was evil to Puritans. To Hawthorne, however, the forest was beautiful and natural.) And she was gentler here [the forest] than in the grassy- margined streets of the settlement, or in her mother's cottage. The flowers appeared to know it (194) Pearl fit in with natural things. Also, Pearl is always effervescent and joyous, which is definitely a negative to the Puritans. Pearl is a virtual shouting match between the Puritanical views and the Romantic ways. To most, but especially the Puritans, one of the most important members of a community is the religious leader; Arthur Dimmesdale is no exception. He was held above the rest, and this is proven in one of the first scenes of the book. As Hester is above the townspeople on a scaffold, Dimmesdale, Governor Wilson, and others are still above her. But, as the reader soon discovers, Arthur Dimmesdale is his own worst enemy. He hates himself and must physically inflict pain upon himself. He thus typified the constant introspection wherewith he tortured, but could not purify, himself to never forget what he has done (141). To Dimmesdale, it is bad that Hester is shown publicly as a sinner, but people forget that. What is far worse than public shame is Dimmesdale's own cruel inner shame. Knowing what only he and Hester know, the secret eats away at every fiber of Dimmesdale's being. As the Puritans hold up Dimmesdale, the Romantics level him as a human. The Scarlet Letter is a myriad of allegorical theories and philosophies. Ranging from Puritanic to Romantic, Nathaniel Hawthorne embodies his ideas to stress his Romantic philosophies through Pearl, Hester, and Dimmesdale throughout all of this.

Tuesday, November 26, 2019

Binary form

Binary form is one of two kinds of music. It normally has two parts that are complementary to each other usually signified by AB. There are four different types of binary form. These forms are known as sectional, continuous, symmetrical, and asymmetrical. In sectional binary form, the first section (A) will end on the tonic triad. If it is continuous binary form, then it will end on anything but the tonic triad in the first part (A). In symmetrical binary form, the first part of the form (A) will go back and forth between the tonic chord and the dominant chord. In the second part of symmetrical binary form, it will gradually find its way back to the tonic chord. Therefore making it very even on both sides of the form. However, in asymmetrical binary form, the second part (B) is commonly made longer than the first by dividing the second part (B) into two sections. The first sub section of the second part (B), starts on the dominant chord and gradually mutates until! it cadences in a related key. The second subsection of the second part (B), starts on the tonic chord but does not relate melodically to the first part (A). Binary form is most commonly found in the eighteenth and nineteenth centuries during the Classical and some of the Baroque period (Wolf 95). Ternary is the second kind of the two types of music. It normally has three parts that are typically labeled ABA. The theory behind this structure is an idea of statement contrast return (Kotska and Payne 338). It is commonly found that the second part (B) is out of character from the first part (A) and the third part (C). There are basically two different kinds of ternary form. They are as follows: sectional, and continuous. In sectional ternary form, the first part (A) will end on the tonic chord. A special case of sectional ternary form is called minuet and trio. In thi

Friday, November 22, 2019

Assignment#2 Assignment Example | Topics and Well Written Essays - 1500 words

#2 - Assignment Example An example is the brown eyes allele that is dominant over blue eye allele. An individual with both blue and brown eyes alleles would have brown eyes. The term describes an organism that has two different alleles for a certain trait at a specific locus. The two alleles are represented with the lower and upper case of the same letter. A good example is a plant with a pair of alleles that determine whether it would have smooth or serrated margin. The pair would be written as (Ss) to denote the different genetic information carried. This is the genetic make-up of an organism that describes the genetic information contained by alleles in the cells of the organism. A good example is a gene that would define an individual as vulnerable to a particular disease. The principle asserts that, allele pairs representing a certain trait in an organism separate during the formation of gametes and randomly unites after the process of fertilization. This is as based on the following proponents; a particular gene can exist in different forms, new organisms inherit a pair of alleles for each trait from parents, and meiosis result to cells where each acquire a single allele for a given trait. A pair of different alleles results to dominant and recessive alleles that are expressed differently phenotypically. A typical question is the color of seeds in peas. Formations of gametes lead to separation of alleles that determine color in the seeds. They randomly unite during fertilization. Seed color in the peas become a question of which allele is dominant; either the green color allele or yellow color allele. Yellow color allele is dominant over green color allele. Presence of both alleles in a pea results to yellow pees. (YY) and (Yy) genotypes result to y ellow seeds. (yy) genotype results to green peas. The principle states that, for genes located on different chromosomes,

Wednesday, November 20, 2019

History of Immigration in the USA Essay Example | Topics and Well Written Essays - 1000 words

History of Immigration in the USA - Essay Example The settling of America began with an idea. The idea was that people can join together and agree to govern themselves by making laws for the common good. The history of U.S immigration began in 1513 when a Spanish explorer, Ponce De Leon discovered Florida. In the 16th century Spain took control of Florida, California and the south-west region of America. About 200,000 Spaniards migrated to the new world and founded some 200 settlements in different parts of America. St. Augustine, Florida, founded by Pedro Merendez in 1565, was the first permanent settlement established by the Europeans in what is now the United States. The Spanish mined precious metals and was able to ship back to Europe large quantities of gold and silver. Then came the Dutch who first arrived in America in 1609 when the Dutch East India Company vessel De Halve Maen, commanded by the English captain, Henry Hudson, laid anchor at Sandy Hook, before sailing up what is now known as the Hudson River. The arrival of people from England grew steadily and by 1650 the population of Virginia reached 15,000. Settlements spread from the banks of the James River to the York and Rappahannock Rivers. Many immigrants decided to leave the coastal regions and move inland. By 1685 the population of Virginia had grown to 60,000.The early British arrivals in America were known as colonists or settlers. The term immigrant was first used in 1787. However, it was argued at the time that there was a difference between the colonists who "established a new new society, and those foreigners who arrive only when the country's laws, customs and language are fixed.

Tuesday, November 19, 2019

The Relationship Between Religion and Morality Essay

The Relationship Between Religion and Morality - Essay Example This paper approves that A man is not strong enough to resist the feeling of fear. Instead, the absence of friendship and universal virtues are closely connected with low morals and fear of people to be abandoned by God. In this case, killing of enemies deals with self-preservation of people. It means that a person could easily lie in order to avoid punishment even if it is resulted in the death of other people. When one person's actions begin to affect another person, we have moved from personal ethics to social ethics and often have to place some limits on human behavior. So, neither of the facts mentioned above can be interpreted as goodness and moral. So, it is possible to say that God and religion is not moral. The main problem caused by human sacrifice ritual is that people had no choice: they had to commit suicide in order to please their God. This essay makes a conclusion that historically, the mixing of morality and religion is not accidental. It helps to strengthen power and gain personal economic benefit. It is equally wrong for religion to impose morals on others by force. In either case the religious arena becomes a battleground, between right and wrong morals, so about right and wrong dogmas. So, fundamental values are denied humans are turned into corpses at astounding rates. At the more basic level, religion is an attempt to legislate morality. The distinction between religion and morality creates a space for freedom, in which an individual can feel free. In many cases, followers need emotional support for their morality, and this can come only from religion.

Saturday, November 16, 2019

Clovis People Essay Example for Free

Clovis People Essay DNA harvested from the remains of an infant buried 13,000 years ago confirms that the earliest widespread culture in North America was descended from humans who crossed over to the New World from Asia, scientists say. The research, detailed in this weeks issue of the journal Nature, also suggests that many contemporary Native Americans are direct descendants of the so-called Clovis people, whose distinctive stone tools have been found scattered across North America and Mexico. The origins and genetic legacy of the people who made Clovis tools have been topics of debate among scientists. While most archaeologists think that the Clovis people were descended from Asians, an alternative theory suggests that the Clovis ancestors emigrated from southwestern Europe during the Last Glacial Maximum more than 15,000 years ago. The new findings strongly refute that idea, known as the Solutrean hypothesis, said study co-author Michael Waters, director of the Center for the Study of the First Americans at Texas AM University. This shows very clearly that the ancestry of the very first Americans can be traced back to Asia, Waters said. David Anderson, an anthropologist at the University of Tennessee Knoxville, agreed. Theres been a standard model for a long time that modern Native Americans are descended from populations coming from East Asia a few thousand years before Clovis, and thats what this finding reinforces, said Anderson, who was not involved in the study. Anthropologist Dennis Jenkins of the University of Oregon said the new study was a really important and really well done piece of research that opens the door for new kinds of genetic comparisons among ancient Native American remains. The importance of this cannot be overemphasized, said Jenkins, who also did not participate in the research. People have often asked me whats the relationship of the Paisley Caves—a site in Oregon where human feces and artifacts up to 13,200 years old have been found—to Clovis, and Ive always said that would be really nice to know, but there hasnt been any Clovis DNA until now, he said. Oldest Burial in North America. The skeleton of the Clovis child—which experts determined belonged to a young boy about one to one-and-a-half years old—was discovered in 1968 in the Anzick burial site in western Montana. Dozens of ochre-covered stone tools found at the site were consistent with Clovis technology, and radiocarbon dating revealed that the skeleton was approximately 12,600 years old. The Anzick skeleton is the oldest burial in North America, and the only known human burial associated with the Clovis culture, Waters said. Photo of the site where the artifacts were found. † width= PHOTOGRAPH BY MIKE WATERS The earliest known North American burial was found here in western Montana. Using bone shavings collected from the skull, the scientists painstakingly reconstructed the full genome of the young Clovis child. It was actually quite a big challenge, said study leader Eske Willerslev, an evolutionary biologist at the University of Copenhagen in Denmark who led the sequencing effort. Only 1 to 2 percent of the collected DNA was human, Willerslev said. The rest of it came from bacteria that invaded the skeleton after death. Comparison studies of the ancient DNA showed that it was similar to the genomes of ancient people living in Siberia and the ancestors of East Asians. The team also discovered a deep genetic affinity between the boys genetic material and those of 52 Native American populations living in South America and Canada. The Anzick remains share a common ancestry with almost every modern Native American group that we looked at, Waters said. This is an incredible result, Willerslev said, because it suggests that the relatives of the Anzick child were the direct ancestors of most Native American groups living today. This would be possible, he added, if the population of humans living in the New World about 13,000 years ago was very small and every member was closely related to the others. The scientists say they strongly suspect, but cannot yet prove, that Native Americans in the United States are also closely related to the Clovis people. Native American groups in the U. S. have been reluctant to share their DNA, or the DNA of their ancestors, with scientists. Unfortunately, we dont have much genetic material for native people living in the United States, Waters said. If you look at the genetic map [of humans around the world], the U. S. is a big [blank] spot. Jenkins of the University of Oregon said he hopes the new study will lead to further collaborations between scientists and U. S. Native American groups. That trust has got to be developed, and thats where Willerslevs group really excelled, Jenkins said. Well be better anthropologists and scientists if we view these remains more as the remains of people rather than just artifacts.

Thursday, November 14, 2019

Communities Should Welcome Wal-Mart :: Critical Thinking Essays

Communities Should Welcome Wal-Mart How would you like to be penalized because you do your work too well--for example, for running your business so effectively that it attracts hordes of happy customers? Well, this is what is happening more and more frequently to Wal-Mart. Recently the West Covina, Calif., city council voted to deny the sale of land to developers who were going to build a Wal-Mart store on the site. The council was concerned that the Wal-Mart store would "threaten" other businesses and replace higher paying jobs in the area with lower-paying ones. The banning of Wal-Mart is being considered by the Los Angeles city council and has occurred in some other California cities as well as in other locations around the country. Wal-Mart is one of the most impressive success stories in the history of business. Founded some 50 years ago as a single five and dime store in a small Arkansas town, it has grown into a world-wide behemoth under the leadership of its brilliant founder, the late Sam Walton, and his able successors. It is the largest corporation in America in terms of sales, $245 billion. Wal-Mart has over 4,000 stores worldwide, employs 1.3 million people, and serves 100 million customers per week. It is quite true that Wal-Mart has been successful in outcompeting other stores which sell the same products, such as toys, clothing, and groceries. But how has it been able to do this? By discovering new ways of using computer systems and other technology to better manage its inventory and costs and reap the benefits of economy of scale. Wal-Mart is especially popular among low-income shoppers who cannot afford the prices of the more upscale stores. It has put other stores out of business, but that is the way capitalism works. The automobile replaced the horse and buggy. Sound motion picture replaced the silents. No one has a "right" to business success or a "right" to be protected from competitors through government intervention. One only has a right to try to compete through voluntary trade. In a free economy, companies that offer the best value for the dollar win and the losers invest their money elsewhere. It is also true that Wal-Mart pays lower wages than many unionized stores. But it must offer a market wage or risk its employees going elsewhere, and it deals with employees on a voluntary basis. Those who do not like its terms are free to do business elsewhere.

Monday, November 11, 2019

Annie Dillard’s The Chase Essay

Annie Dillard’s essay, â€Å"The Chase†, uses many rhetorical elements in the thesis to reach her audience; some of these include parataxis, climax, and hyperbole. In the essay Dillard states that â€Å"The point was that he had chased us passionately without giving up, and so he had caught us. † This helps clarify the thesis as, childhood is a playful time and adults should maintain a playful spirit. â€Å"The Chase† is about the author and her neighborhood friends throwing snow balls at cars one winter day. The day was going well and without trouble, no adults were bothering their fun, until someone hit a black Buick that was driving down the street. The man in the car then stopped the car and got out and started to chase the children. The man chased them through hedges, down streets, every backyard and block after block. At this point it was only Dillard and her friend Mikey running from the man because the other children when their separate ways. Eventually the man caught them because the children grew tired. The man only said â€Å"You stupid kids. † Dillard describes this statement as â€Å"redundant, a mere formality. † Dillard believes the point of the chase was that the man chased them passionately, without giving up, and all he did was say those three words she will never forget. Dillard uses many rhetorical elements to help prove the thesis, one of these is climax. She uses this element to keep a suspenseful mood for the reader wanting and waiting to see what happens next. An example of this in the story is when the black Buick was coming down the street and when the car makes it to them they unleash snowballs at the car. The example of climax in this part of the story is when the driver starts to open the door; this is a climax because the reader is waiting to see what happens and starts asking questions in their head like what is the driver going to do? is he going to hurt the kids or is he just going to yell at them? Another example of climax occurs as the driver finally catches the kids on the top of the hill by their jackets. This is an example of climax because the author builds up the essay by adding suspenseful phrases and because the reader is asking questions again such as is the driver going to hurt the children or is he going to bring them back to their parents. Both examples help the audience comprehend Dillard’s thesis by conveying to the reader that adults should have a more childlike spirit. Another rhetorical element that Dillard uses in her essay is hyperbole; she uses this element to exaggerate parts of the story to keep the reader interested. An example of this is when Dillard is talking about what would have happened if they ran all of the way to the Panama Canal and what the man would have done if the man caught them. Dillard says, â€Å"He could have fried Mikey Fahey and me in boiling oil, say or dismembered us in piecemeal, or staked us to anthills. Another example of a hyperbole is â€Å"If in that snowy backyard the driver of the black Buick had cut off our heads, Mikey’s and mine, I would have died happy, for nothing has required so much of me since as being chased all over Pittsburg in the middle of winter—running terrified, exhausted—by this sainted, skinny, furious red headed man who wished to have a word with us. † In this quote, Dillard is exaggerating the fact that the man would have cut off their heads and that she would have died happy because the man had committed to chase them all day, meanwhile, all the man wanted to do was scold them. Dillard also uses a third rhetorical element in her essay, parataxis. Dillard uses this to help her story by writing independent clauses to emphasize what she is writing. An example of this in Dillard’s essay is after Mikey and she get caught by the man. Dillard writes â€Å"We three stood staggering, half blinded, coughing, in an obscure hilltop backyard; a man in his twenties, a boy, a girl. He had released our jackets, our pursuer, our captor our hero: He knew we weren’t going anywhere. This helps in explaining the thesis that this experience was just like a playful game of tag between the man and the two friends. Another example of the rhetorical element is â€Å"It was a long time before he could speak. I had some difficulty at first recalling why we were there. My lips felt swollen; I couldn’t see out of the sides of my eyes; I kept coughing. † This example shows how tired they were from running around the community that almost seems like a childish game of tag, explaining the thesis. Throughout â€Å"The Chase,† Dillard utilizes rhetorical elements that serve as a function. They help her convey meaning and purpose in her writing. Three examples that I found evident were climax, hyperbole and parataxis. The use of all three of these elements made the story interesting and ultimately leads the reader to a better understanding of the thesis because it creates a more lifelike feel to the story by the reader being able to relate to it.

Saturday, November 9, 2019

Critical Thinking Evaluation

Critial Evaluation of an Academic Source NMN Capella University ED5001 Critial Evaluation of an Academic Source This paper is a critical evaluation regarding the suitability of using scholarly articles as an academic source. We will analyze the â€Å"Critical Thinking: An Extended Definition† that discusses various scholar definiitons on what is critical thinking and the process of critical thinking. Checklist for Critical Evaluation Peer Review Is the article peer reviewed? This article is a peer review. Is the article primary, secondary, or tertiary?This article is tertiary. Main Issue What is the main issue or problem the author is focusing on in this article? The main issue that the author is focusing on is the idea that in the academic world the word critical thinking is used frequently, but the way it is defined is so broad that at times it is hard to apply these definitions. It seems that various scholars have a different definition for critical thinking, and in most ca ses the definitions are lacking in terms of giving direction on the process of thinking critically. Significance of the IssueDiscuss the significance of the issue which is the focus of the article. The significance of the issue in this article is the author is trying to tell those in the academic world that the idea of critical thinking is so broad that those in the various disciplines need to see there needs to be continuous discussion regarding the idea of critical thinking. This idea that there’s no one answer with reagrds to defining critical thinking. Why is it important? I think its important because according to the article that the different disciplines have a different way of looking at critical thinking.This main reason is why the author feels that everyone should discuss this idea of critical thinking on a continuos basis. Having discussions on a continuous basis allows scholars from various disciplines to look at varying perspectives of critical thinking that they wouldn’t otherwise see in their own discipline. On what do you base your assertions regarding its significance? I base my assertions from the different definitions of critical thinking from various scholars from different backgrounds that the author discussed. Author’s PurposeWhat is the author’s main purpose(s) in writing the article? The main purpose of the author writing this article is to promote the discussion between scholars of different academic disciplines regarding the definition of critical thinking and the ways it can be applied. Author’s Point of View What is the author’s point of view? The author’s point of view is that critical thinking has a broad a definition and can be applied in different ways depending on how the person is looking at it. Conceptual Foundation What are the main concepts presented in the article?The main concepts presented in this article first the idea that there’s no clear and precise definition o f critical thinking. The second main concept that I found in the article is the idea of knowing and asking quality questions. The other concept that I got from the article is the idea that the term critical thinking has different meaning in various contexts. What information is the author using, and what is its relationship to the main issue? The information that the author is using is to look at various scholars from different disciplines definition and app;lication of the term critical thinking.Does the information used appear relevant, significant, valid, and sufficient for the conclusions being drawn? Yes I believe it is relevant, significant, and sufficient enough to be used to draw a conclusion. Do you have enough information to determine whether the information is relevant, significant, and valid? Yes I do, because the author has provided us with how different disciplines define and use the term critical thinking. The author is able to show us how broad and unclear the term c ritical thinking is. Author's Assumptions What unstated assumptions is the author making in the article?The unstated assumptions that the other is making the article is the idea that all academic disciplines use critical thinking as a basis in their field of study. Another assumption that I think is being made is that scholars in various disciplines don’t agree across the board with regards to defining critical thinking and its application. Author’s Conclusions What conclusion(s) are being drawn by the author? The author I think is concluding that this article will help speakers, scholars, listeners etc. to not only understand the term critical thinking better, but also help them to use the term in academic literature.What are the implications of the conclusion(s)? The implication of the conclusion is the fact that the author is making the assumption that a lot of people don’t understand and/or know how to use the term in general especially in academic literatur e. Problem Areas What potential problems do you see in the author's reasoning? I thinking that the author might be a little bias in making the assumptuion that just because the term critical thinking definition is so broad that most scholars don’t discuss with each other in order to understand the context that theyre using the term.What potential problems are there with the author's use of information? The author doesn’t really show how he determined the various scholar definitions he chose to use in making his various points. You don’t know if his selections were subjective or objective. What point of view is ignored by this author, or has not been considered in dealing with the issue? Summary of Critical Evaluation Would you use the article in support of your own writing? I don’t think I would use this article in my own writing. Why or why not?The reason I wouldn’t use this article because it seems to be a one-sided argument, and the author seems to make a lot of assumptions about what goes on in the academic world in terms of using the word critical thinking. What limitations would you place on its use? The limitations I would place is that the author may have placed too much of his opinion in the article. References Capella University. (n. d. ). Critical thinking model. Retrieved from http://media. capella. edu/CourseMedia/PSYC4900/criticalThinking/criticalThinking_wrapper. asp

Thursday, November 7, 2019

Life is a Dream Analysis Essays

Life is a Dream Analysis Essays Life is a Dream Analysis Paper Life is a Dream Analysis Paper Baric lived during a period of Spain where Innovations in the fields of art and literature flourished ? el Sigil De ROR ? ushering In new ideas and thought processes that coincided with much of Western Europe In the 14th-17th centuries. His play Life Is a Dream Involves many complex themes (some of which were considered revolutionary at the time), but Its most prominent one is the plays function as an allegory to the concept of free will and predestination. Clarions fall dialogue after his sudden death from a gunshot wound in Act Ill reveals his attitude award free will. He claims it is useless against the force of destiny and that one will die if its Gods will that you die before falling off stage (Baric 82). However, he dies before a critical point in the play; right before Segundo ultimately fulfills the prophecy of having Basilicas beard at his feet, and then invalidating it by falling to submission at his feet and showing a willingness to forgive him. The closeness of these events occurring Is not merely Just coincidence, especially when linked with character analysis. Clarion In the story is typified as the gracious, or the foolish/clown character, the one that gets Into trouble (such as when he fooled the soldiers Into thinking he was Glissando). Glissando on the other hand Is the protagonist, and as an audience we are Inclined to sympathize with him through his struggle of Waking up in the play. It is quite tragic (and ironic) that Clarion dies with such fleeting words right before he can see Segundo dismiss them. With this into light, it seems that Baric is undermining the concept of predestination by associating it with owlish characters (King Basilica, Clarion) and free will with strong characters that the audience can associate with (Segundo). This conclusion makes even more sense in the pretext of when and where Life is a Dream was published. Spain in 1 636 was a nation still deeply rooted in Catholicism at a time when the rest of Europe surged with the Reformation movement over a century ago, and Baric creating a play where the protagonist rights himself through his own deeds In the end, thus predestining him to a good life, Is a Catholic dogma. In stark contrast is the Protestant Calvinist standpoint where God wills who he predestines regardless of a persons merits ? because their life has already been determined ? much like Clarions sentiment in his closing dialogue (McLaughlin). Free will is further explored in other parts of the play. King Basils conclusion in Act I that his son would turn evil and kill him because the sun Was fiercely entering a Joust with the moon during Smudginess birth is reminiscent of medieval superstitions of such occurrences bringing about misfortune (18). Smudginess triumph over the hysterics of his predestined fate is based on his perspective that life is like a dream in that it passes by Just as ephemerally, and thus it should be lived with the good In mind.

Monday, November 4, 2019

Research Methods Essay Example | Topics and Well Written Essays - 500 words - 6

Research Methods - Essay Example Rather, they just have a general Facebook page of the company, with other regions of the world given their own Ford or Chrysler Facebook pages. Also, an article was found on the Automotive News website (â€Å"Cliques through clicks: How brands use Facebook†).4 This article details the Facebook marketing campaigns of Ford and FIAT respectively. First of all, the number of likes on a Facebook page can show how popular a certain brand is. For the FIAT USA Facebook page, the total number of likes is over half a million. But, compared to Ford, this is a small number. The Ford Motor Company Facebook page has more than 1.5 million likes. This is to be expected, however, because Ford is a long-established American company. For Chrysler though, the total number of likes was only 300,000. This tends to suggest that Chrysler was late to enter into Facebook marketing and that is why the number of likes is so low. All of these Facebook pages contain posts of new and upcoming models that are to be released into the American market. FIAT should focus on increasing its exposure on Facebook by getting more than one million likes. Facebook will continue to be a successful marketing tool for automobile companies, especially among young, male Facebook users. The Automotive news article states that Ford spends 25% of its marketing budget on social media such as Facebook. This is because Ford recognizes the true value that Facebook has in promoting new automobiles. One positive for FIAT is that it is giving away 10 new Fiat 500s for any of its Facebook users that have liked the Facebook page. Only those Facebook users that had a correct six digit code could have a chance to win one, but this marketing initiative did encourage Facebook users to like the Facebook page and then check to see if they had

Saturday, November 2, 2019

The End of Reading's Analysis Essay Example | Topics and Well Written Essays - 1250 words

The End of Reading's Analysis - Essay Example Trend states that, his daughter (Emily) is normal in every aspect but she is not good in reading and all this can be attributed to television programs and video games. She may catch up with her peers in terms of reading though it may take her quite a while as it is stated in the book. Trend has worked in various places that have given him exposure to research material on analysis of reading and visual studies. He worked for Journal of Media Arts and Cultural Criticism from 1980 to 1995, which deals in publishing of essays and articles through film studies, photographs and media theory. From the book it is apparent that there is a new type of illiteracy in America and people have resorted to blaming schools, the media too hasn’t been left behind in this blame game. From the book, End of Reading: Gutenberg to Grand Theft Auto, I am going to focus on the writer’s idea on The New American literacy, Blaming Schools, The media made me do it and Child development & human evolu tion so as to clearly show the importance of reading and how it has been affected over the passage of time. Analysis Right from the start the writer states about his daughter’s reluctance and inability to read well and that many other children are affected by the same problem, it is evident that there is some form of illiteracy. Furthermore statistics in the book state that one out of seven adults in America is incapable of reading a newspaper. It is clear that there is a new American illiteracy, where people do not know much as far as reading is concerned but prefer other mediums of learning. The Verbal SAT scores of the children in American schools have continued to dwindle over the decades that have passed. A researcher, Shieda White, states that most people have a difficulty in reading connected sentences or paragraphs. Many children would rather play video games and watch television than read a book. Reading has become torturous to many children in America since many att ribute it with difficulty. The amount of illiteracy is increasing in America, this problem is far from over since most of the people and organizations that can actually change it have resorted to blaming one another. Schools have turned into the main targets of those in search for someone to blame about the persisting problem. These learning institutions have been tirelessly trying to educate the children and make them more connected to the reading culture but the advancement in technology has failed them. Children no longer find books interesting as they would rather use computers, play video games and watch television. In the 90s some writer wrote books on the effects of computers, this when they were starting to crop up and whilst their popularity steadily increased, Marshall McLuhan and Raymond Williams are among the few who addressed the issue of technology in schools. Virtual community (1993) and Manual Castells’ The Information City (1989) are books that were written r ight after computers were introduced for personal use, they address how the computers were going to have effects on the society. If at all schools want to make learning effective then it is important that they use visual arts and introduce film studies. Some individual may not have what it takes to be good writers so they have to seek other means of expression. Leonardo Di Vinci is one person that can